What do we do?

We first sit down with you...listen to you talk about your product or service...your brand*. We discuss your goals and visions, clientele, capacity, your industry, and other factors that could influence your marketing approach and then design, develop and monitor strategies to communicate your product and/or service through your brand.

In creating a brand strategy for you, we first do research of your product and/or service, it's industry and acquire a theoretical understanding of who you want to sell to. We evaluate what you are or aren't doing currently and develop methods for you to successfully communicate who you are to the people that matter (your target market). We also examine these groups of people (target markets) and figure out whether they are the best fit for you. We look for trends, threats, weaknesses or opportunities and also seek out and build relationships with your target market.

 
 

We can execute on four phases of your online and digital communications and promotions: design, development, monitoring(continuous) and post-evaluation. Plainly stated, we come up with ideas about how you can present yourself online, based on the unique properties of your product and/or service, your positioning and it’s value to target customers.

We can implement this for you or you can do it in-house through your Marketing/Communications Manager or Department. We also ensure that there are enough ways to capitalize on the next aspect of the activity which is the monitoring, by installing tracking software, web applications or where possible, another form of measurement. The behaviors exhibited, as people interact with your brand, via your product and/or service, are analyzed and reported to you. If anything has to be adjusted or changed, this will be done.

 

Research (of your competitors, your market, your product or service, etcetera) informs our suggestions on where your message can be repetitively seen, heard or imagined. Offline Strategy can span several mediums and activities, such as print, radio, tv, below-the-line (word-of-mouth, buzz), viral (contagiously spread messages about your brand).

We are committed to not only finding that snug space for your brand above the clutter but continuously re-assessing and re-defining how to stay there.

 

 

*Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc....)

 

Some of the activities aligned with our services...

 

We do all this creatively and resourcefully, finding a detailed and effective, custom fit for your company, and a simple consistent adherence to (or execution upon) the meaning behind your brand.

Our design background guarantees creative superiority and the size of our company ensures that you can be intimately involved in your project from beginning to end. Our business model (small office, large network) ensures that you always have the best team working on your project, one that is the best fit with YOU.